Professional advertising copywriter with proven ability to combine creativity with commercial objectivity across all media.

Broadcast, published and printed work includes over 3000 Press, Magazine and Journal Ads,over 200 Radio Commercials, over 150 TV and Cinema Commercials, over 100 Product and Corporate Brochures, plus Leaflets, Posters, Point-of-Sale, Displays, Exhibitions and Stands, Direct Mail, Corporate and Consumer Videos,Sales Aids, Leave Pieces, Competitions, Offers and Sales Promotions, NPD,Press Releases, Company, Brand and Product Renaming, Marketing Proposals, Websites, Musical Lyrics, Advertorials, Features and Creative Pitches for over 350 products for over 250 advertisers for over 40 agencies.

Skilled at dealing with clients, staff, suppliers, printers, artists, musicians, directors, photographers, illustrators, tv and radio production companies, media owners, media legislators and financial, legal and technical advisers.

Experienced and successful at maintaining or improving brand share, launching new products or revitalising mature products for business clients, and gaining new business and retaining existing business for agency clients.